Leftish

Politics • Snark • EcoFriendly • Veggie • Photos I Like • Doctor Who When the world says, Give Up, Hope whispers, Try it One More Time. http://bit.ly/tt-blog; http://bit.ly/tt-pins; psychedelictara.etsy.com [NOTES* from Leftish - are always in brackets] Free counters!


Large Visitor Globe
Change.org|Free Online Petitions

February 23, 2012 7:15 pm
GOOGLE BYPASSES SAFARI PRIVACY SETTINGS Google (and other advertisers) have found workarounds that allow them to bypass some of the privacy/anti-tracking functionality in Safari. They have been making use of those workarounds to better track and monitor user habits so they can serve more relevant advertisements. Shortly after the Wall Street Journal broke the story, Google stopped leveraging the technique (though it’s still in fairly wide use among other online advertisers.) This is a cat-and-mouse game that will never really end– users want fine-grained privacy controls, and want to be able to prevent companies from tracking their online usage. Advertisers want to be able to gain deeper and deeper insights into users to allow them to serve more relevant (and hence profitable) advertisements to those users. Browser manufacturers, responding to user demand, provide functionality to prevent tracking, and advertisers find ways to circumvent those controls. While PrivacyCast expects that Apple will find ways to thwart advertisers using Google’s technique, we fully expect the game of whack-a-mole to continue for the foreseeable future. Google responded today with a statement attributed to Rachel Whetstone, their senior vice president of Communications and Public Policy. Whetstone, who either has very large business cards or has her title set in a very small type size, indicated that Google’s actions had been “mischaracterized” by the WSJ story… We used known Safari functionality to provide features that signed-in Google users had enabled. It’s important to stress that these advertising cookies do not collect personal information. READ ENTIRE ARTICLE…

GOOGLE BYPASSES SAFARI PRIVACY SETTINGS

Google (and other advertisers) have found workarounds that allow them to bypass some of the privacy/anti-tracking functionality in Safari. They have been making use of those workarounds to better track and monitor user habits so they can serve more relevant advertisements. Shortly after the Wall Street Journal broke the story, Google stopped leveraging the technique (though it’s still in fairly wide use among other online advertisers.)

This is a cat-and-mouse game that will never really end– users want fine-grained privacy controls, and want to be able to prevent companies from tracking their online usage. Advertisers want to be able to gain deeper and deeper insights into users to allow them to serve more relevant (and hence profitable) advertisements to those users. Browser manufacturers, responding to user demand, provide functionality to prevent tracking, and advertisers find ways to circumvent those controls. While PrivacyCast expects that Apple will find ways to thwart advertisers using Google’s technique, we fully expect the game of whack-a-mole to continue for the foreseeable future.

Google responded today with a statement attributed to Rachel Whetstone, their senior vice president of Communications and Public Policy. Whetstone, who either has very large business cards or has her title set in a very small type size, indicated that Google’s actions had been “mischaracterized” by the WSJ story…

We used known Safari functionality to provide features that signed-in Google users had enabled. It’s important to stress that these advertising cookies do not collect personal information.

READ ENTIRE ARTICLE…

  1. omacademy reblogged this from leftish
  2. think4yourself reblogged this from leftish
  3. leftish posted this